Some people love roller coasters; others don’t. If you work in marketing, these days may feel just like a roller coaster – fast turns, someone screaming next to you, preparing yourself for the next set of twists and turns even as you hang on through the current one, and somewhere in the back of your mind wondering if it will ever get back to normal. The one difference is that roller coasters are on a defined track; the life of a marketing professional is not!
MNAMA’s annual conference this year is all about Conquering the Chaos that surrounds our professional work.
What chaos you say?
How about the combined impact of new technology, the economy, demographics, and legislative rules that impact what we can and can’t do? And by the way, your budget just got cut again. Basically everything is moving all at once. As one of my colleagues says, “Only 100% of our clients struggle with driving the amount of change that is needed!”
Three things are happening simultaneously in the field of marketing:
1. It is expanding. More technologies to consider, more global initiatives colliding with local ones, new entrants into the market, and an increasing diversity of people who work in this space. You need to do more; if you are in a corporate job that usually means, “Do more with less.”
2. It is evolving. Just when you thought you were on top of one technology or trend, a new approach is fast on its heels.
3. It is accelerating. The pace at which ideas, technology and opportunities expand and evolve is also accelerating. Version 2.0 and 3.0 of just about everything is coming, and sooner than it might have just a few years ago.
Doesn’t it make you want to just stay in bed and pull the covers over your head?
There is an alternative:
1. Attend the conference. Come for the day on November 8th at the Hyatt Regency in Minneapolis.
2. Network, inquire how others are experiencing chaos, discover that you are not alone and others have ideas that you can use. There will never be a better forum for these types of conversations or to hear others talk candidly about how they handle the chaos around us.
3. Commit to learn one new idea, one practice, one technique that you can apply quickly. Your office will survive if you are gone for one day; they will be better off for it when you return. You might even say that you owe it to them to attend this conference!
The conference includes speakers in both B2B and B2C domains. See how others are successfully integrating old with new media; discover what ROI measures and research analytics really make a difference; see what the new marketing climate means for you.
If you are going to conquer chaos in your profession and in your company, you need to have a good grasp of how the future is likely to unfold. Keynote speakers will guide you along the way.
So don’t just keep reading, sign up already!
So don’t just keep reading, sign up already!
Marc Sokol is an organizational psychologist with an eye for how people and teams can be more effective, even in a dysfunctional company. He is part of M Squared Group, a data-driven marketing consultancy.
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