The Wheaties FUEL™ Development Story - Part 2

By Ben Johnson

The Wheaties Team looks forward to welcoming AMA members to General Mills on April 13th! We are planning for a great discussion regarding the newest Breakfast of Champions^®, New Wheaties FUEL^™! If you haven’t checked out my previous post and the websiodes detailing the co-creation of new Wheaties FUEL with the likes of Albert Pujols, Kevin Garnett and Peyton Manning, take a look at webisode #2. In webisode #2, Dr. John Ivy has breakfast with the co-creation team members and discusses what they need from a breakfast cereal. The Wheaties Team broke the mold for traditional product development and allowed our team of co-creators to play a central role in the process.

Additionally, take a moment to check out the Wheaties Facebook Page to see what we are up to in the social media space. Take a moment to join-in on the day-to-day banter of champions at www.facebook.com/wheaties.

Ben Johnson is an Associate Marketing Manager for the Wheaties Brand at General Mills. Ben and his team will be presenting "The Evolution of an American Icon: The Wheaties FUEL^™ Development Story" at the upcoming MN AMA program on April 13, 2010.