Monday, February 8, 2010

Market Research and Healthcare: SIG Event

By Laura Kalies

We use market research to inform product development decisions, gain insights about customer experience and drive initiatives that will impact the bottom line as well as strengthen our brands. Those who conduct market research in health care and medical device fields face additional challenges of a complex regulatory environment.

The MN AMA is hosting an insightful panel on Market Research and Health Care on February 18, 2010. Join Jack Militello, Director, Health Care UST MBA and a panel of industry experts from Boston Scientific, Fairview, Uroplasty, Nina Hale Consulting and User Strategy Group as they discuss the impact of market research on management decisions and share market research tools and business case examples. Join us for an evening of education, networking and appetizers.

What You’ll Learn:
• Effective use of market research tools
• Impact of market research on financial results
• Value add of market research in terms of branding and visibility

Laura Kalies has served on the MN AMA Membership Committee, Coordinated Annual Conference Volunteers and served on the MN AMA SIG for Market Research and Healthcare. Her work experience includes medical association management and business development as well as marketing and leadership consulting

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