Monday, July 6, 2009

The Brand of You in a Digital Age

By Tim Brunelle

Who are you, and how do other perceive and learn more about you? Just a few years ago these questions typically required face-to-face communication or were facilitated with printed materials—a magazine profile, a book, a laminated portfolio. Not anymore.

Since Al Gore invented the Internet, the means by which your personal and professional identity is (or isn't) communicated has become increasingly more complex.

Who are you? Go ahead, do some "ego surfing." Type your name into Google. Then enter some friends, colleagues, competitors, employees, brands. Try the same approach on YouTube, where roughly 10% of all search traffic now occurs. Try Yahoo. Try LinkedIn. Try Facebook. Try Twitter Search. Try Technorati. Try Wikipedia.

This is primarily how the world comes to know who you are today. Or doesn't come to know. Or comes to know an aspect of your life you'd prefer they didn't, at least, not initially.

This circumstance is unavoidable. As a professional, as a personal brand, as an employee and employer, you simply can't or shouldn't avoid the care and feeding of your digital self.

The process isn't terribly laborious—much of it a one-time exercise. But there are all kinds of tips, tricks and best practices you can employ to improve, counter and otherwise maintain the portrait you'd prefer people see of you online. This is what Greg and I will be talking about on Thursday, July 9 at Grumpy's in Roseville.

Please bring your laptop. We're assuming Grumpy is hip enough for wifi. So the last half of our presentation will include a mini-workshop to help you activate the tools which best suit the story you're hoping to tell about yourself online.

See you there!

Tim Brunelle is a writer and the Chief Executive Officer at Hello Viking. He got a degree in Jazz before starting in advertising in 1993. He’s worked for TBWA, Ogilvy, Mullen and was most recently Head of Interactive at Carmichael Lynch.

To attend the event "The Brand of You in a Digital Age" this week, please register online.

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