tag:blogger.com,1999:blog-2949151177922463248.post5397844429460496337..comments2024-01-08T05:15:29.585-06:00Comments on Minnesota Chapter of the American Marketing Association Blog: The New Marketing DepartmentUnknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-2949151177922463248.post-87725302482004734602010-04-15T09:42:33.823-05:002010-04-15T09:42:33.823-05:00Segmenting is an interesting idea. I know it's...Segmenting is an interesting idea. I know it's helpful when it comes to specific targeting, but someone in a call center shouldn't be expected to handle all various messages for each group the same way a sales person might. I think overall messaging and feeling for the brand is the best way to go.Emily Jasperhttps://www.blogger.com/profile/03827743632251149670noreply@blogger.comtag:blogger.com,1999:blog-2949151177922463248.post-12572577202586772072010-04-15T08:23:15.036-05:002010-04-15T08:23:15.036-05:00It seems that we in marketing have a choice: hold ...It seems that we in marketing have a choice: hold on to the belief that you can control the message that gets out to customers and prospects (which increasingly requires command and control organizational culture) -- OR -- recognize that marketing occurs through a myriad of channels, many of which marketing has little to no control over. <br /><br />If you believe the latter is the case, then your actions are clear -- understand better what drives your sales reps, your brand ambassadors, and the triggers that lead your clients to talk, twitter, email, blog or boast about your business. Each group may have different drivers and require different approaches from marketing, but don't you believe in segmenting customer groups and tailoring the message to them?Marc Sokolhttp://www.msquaredgroup.comnoreply@blogger.comtag:blogger.com,1999:blog-2949151177922463248.post-77679009331780764752010-04-14T07:18:18.062-05:002010-04-14T07:18:18.062-05:00Jackie, I like that one of the things you're t...Jackie, I like that one of the things you're trying to do is create open lines of communication. If you're not already doing this, sharing stories of success from the field as a feature might be a good way to keep your product lines top of mind. It's like getting the features section in addition to the news. And of course, collecting any ideas or questions will bring the communication back your direction. Sounds like you're moving forward very thoughtfully, good luck!Emily Jasperhttps://www.blogger.com/profile/03827743632251149670noreply@blogger.comtag:blogger.com,1999:blog-2949151177922463248.post-39865951629392060892010-04-13T21:26:51.645-05:002010-04-13T21:26:51.645-05:00Emily, So true. I think the hardest of these to c...Emily, So true. I think the hardest of these to control is the sales people. Our sales people are independent manufacturer's reps, and represent 5-15 other medical products. It is hard to get them to send out a consistent brand message, let alone keep our products on the top of their mind. One way we try to keep them in the loop and part of our marketing is to send out a monthly newsletter geared just to our reps with product updates, marketing campaigns, etc. which I think helps. I think it also good to think of our employees (sales/customer service) as our customers, too, which hopefully has the trickle down effect to the customers they serve.Jackiehttps://www.blogger.com/profile/16216009213525888590noreply@blogger.com