tag:blogger.com,1999:blog-2949151177922463248.post4308285888280651534..comments2024-01-08T05:15:29.585-06:00Comments on Minnesota Chapter of the American Marketing Association Blog: The Value of HonestyUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2949151177922463248.post-84847141370853425932009-06-09T18:10:44.219-05:002009-06-09T18:10:44.219-05:00@LuAnne, I totally agree. I think what we all have...@LuAnne, I totally agree. I think what we all have learned is that there aren't that many people who are honest about their products. I know that the honesty of admitting you are marketing to an audience is being something that has gone from a no-no to mainstream. It requires you to be more creative without smokescreens to untruths. Thank you for the comment!Emily Jasperhttps://www.blogger.com/profile/03827743632251149670noreply@blogger.comtag:blogger.com,1999:blog-2949151177922463248.post-65399934634296435962009-06-09T15:57:38.619-05:002009-06-09T15:57:38.619-05:00I would hope that "public-ness" is not t...I would hope that "public-ness" is not the motivation for marketers to act honestly. We should be operating from a higher moral ground, where there's no need to fear being caught. A good marketer looks deeper into the value that a product or brand can offer consumers, and then delivers a message in a way that is both clever and honest. In other words, check your motivation. If it's just to create a buzz, your message lacks heart and, therefore, stickiness.LuAnne Speeternoreply@blogger.com