tag:blogger.com,1999:blog-2949151177922463248.post4170711412296888818..comments2024-01-08T05:15:29.585-06:00Comments on Minnesota Chapter of the American Marketing Association Blog: Marketing the Philanthropic BrandUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2949151177922463248.post-8825296226483004682010-03-16T07:26:17.808-05:002010-03-16T07:26:17.808-05:00Thanks Jackie! You're right about teambuilding...Thanks Jackie! You're right about teambuilding. There's a company here in MN that spent a lot of time doing charitable work during the hardest parts of the recession. They wanted to find rewarding things for their teams to do, and it turned out, helping others was a great way to do that. They ended up publicizing all the activities, and I was told that not only did business do better, but they were getting highly qualified applicants each time a position opened up, many of them citing the philanthropic work as a draw. Now it looks like it's going to be a part of the company culture, and they'll be around for the long-haul.Emily Jasperhttps://www.blogger.com/profile/03827743632251149670noreply@blogger.comtag:blogger.com,1999:blog-2949151177922463248.post-89568866800542100472010-03-15T13:42:51.148-05:002010-03-15T13:42:51.148-05:00Hi Emily,
I agree that we are all looking for ways...Hi Emily,<br />I agree that we are all looking for ways to make our work more "meaningful" through the products we sell, people we help, or charities we support. Your blog helps to put that in perspective. Philanthropic work can also be a great team building experience within a company.Jackiehttp://blog.easystand.comnoreply@blogger.com